Is pricing my home for $199,999 a better strategy than $200,000?

Answer:

No, it can limit the amount of exposure your listing receives.

Is pricing my home for $199,999 a better strategy than $200,000?

All property search engines, Realtor.com being the most popular, have pricing brackets for the prospective buyer to choose as a search parameter.

When a property is on the exact bracket number, it will appear in both searches.

If a house is priced at $349,900, it will ONLY appear in search results with the maximum set to $350,000.

If you price it at $350,000, it will appear in searches up to $350,000, AND it will appear in searches of $350,000 and above.

In fact,it will be the first house to appear in searches of $350,000 and above.

Because of search results, we recommend pricing a property on the common search brackets of Realtor.com whenever the value is close to a search bracket.

Besides, anybody interested in the house at $349,900 is going to be just as interested at $350,000.

REMEMBER:

Your goal is to MAXIMIZE the amount of qualified buyers that see your MLS listing.

Still have questions about the best strategy to price your home?

Click here to learn about a Comparative Market Analysis (CMA).

By | 2015-04-15T00:29:50+00:00 April 15th, 2015|Pricing Questions|